March 2018

What are Lead Magnets? How do I use them?

What are Lead Magnets? A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information.  Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF, a checklist, report, eBook, whitepaper, video, etc. What part do Lead Magnets play in Building […]

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