Building a subscriber list is the main focus of any internet or online marketing business. Your email list is the way that you will market to or contact your customers.
There are a couple of new players in the field of email marketing. Their names are DMARC and DKIM. Gmail and Yahoo recently announced that they are creating some changes in the way emails are being sent and received.
DMARC (Domain-based Message Authentication Reporting & Conformance) is an email security protocol. DMARC verifies email senders by building on the Domain Name System (DNS), DomainKeys Identified Mail (DKIM), and Sender Policy Framework (SPF) protocols.
DKIM (DomainKeys Identified Mail) is an email authentication method designed to detect forged sender addresses in email (email spoofing), a technique often used in phishing and email spam.
It seems like by now you would have heard “the money is in the list” so many times you could choke on it. But the truth is the truth. Using email marketing and building a subscriber list are very important to your online business practices.
Email Marketing is here to stay!
Even though Social media has become a major game changer in the marketing and advertising world, email marketing is here to stay! What has changed is how people access their emails. Cell phone and tablet usage have positioned email marketing into a whole new playing field.
Email Marketing Is Not Dead!
Do you have an email list, create a product, run a coaching program? Send an email to your list and get instant results.
In fact, some companies, even major ones, credit over 75% of their sales directly to email marketing! Email Marketing is absolutely not dead!
Maybe you want to offer a service, physical product, or webinar and you want to tell people about them. Send an email to your list for instant results! Waiting for your paid ads to get approved or relying on affiliates to mail for you has now become a thing of the past.
Building a Subscriber List and Email Marketing!
You can use Email Marketing for any type of online business. Because you are a local brick and mortar business, an ecommerce shop, an info marketer, an affiliate marketer, an Amazon Kindle author, a CPA, or even a hair stylist this can help you get more customers and more business which at the end of the day is why we are all in business for ourselves!
Having your Own Email List is Better!
Paid advertising and affiliates are a tremendous way to get traffic, but having your own email list is even better! That is why over the next 30 days I want to teach you the same steps used by the experts to build an email list that pays you repeatedly!
Would you like more information about making your email marketing profitable. This is an excellent resource to assist you in building your email marketing campaigns and subscriber lists.
Types of Email Marketing
There are numerous kinds of email types. It is crucial to figure out what type of emails are really important for your email marketing strategy. Most email marketing campaigns will utilize two or more of these email types while building a subscriber list.
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Confirmation Email:
Confirmation Email states that you have accepted your audience’s request. This type of email includes sign-up notification, email address verification, subscription updates, and unsubscribed requests.
Most customers really don’t concern themselves with this email. Be precise and direct with a short recap of the customer’s info that you need to confirm.
- Informational Email:
The most important objective of an Information Email is to instruct your list and subscribed users about the topics in which they are interested. You can send alerts, announcements, press releases, articles, newsletters and information about your products.
These types of emails are a great way to exchange information that assists you in improving your brand awareness, revenue, conversions and other objectives. You can lineup emails on weekly, biweekly or monthly basis.
- Lifecycle Email:
A Lifecycle Email is related to your sales funnel, this email assists you in driving your list a step closer to purchase. It helps you in retention of customers, reactivation of subscribers; and allows business growth and conversion.
You can segment your list according to Opt-in, Cart abandon, Welcome mail, Birthday and Winning back email to gain the attention of lost users.
More Different Types of Emails
- Transactional Email:
Most of all emails that are created to acknowledge when users complete an action such as a purchase, refund request, shipping questions, order confirmations, password retrieval, receipts etc. These are the most common kinds of transactional communications.
It is really important to acknowledge your customers and that their actions and transactions are treated in an appropriate manner.
- Promotional Email:
Promotional emails are generally used to advertise your products and services to persuade customers to make them invest in your brand.
They assist you in revealing a new product or an individual offer, getting sign-ups for an event and setting up the offer that is related to your customer’s reference. Specifically designed newsletters improve your customer’s trust.
In conclusion, it is important that you understand these email marketing principles in order to begin building a subscriber list.
Check out Unlimited Leads
Here is to your Success in 2018!
Donnie Ellis
P.S. Remember to check out Unlimited Leads this is a free ebook I’ve put together to give you some good basic understanding on how to get started building a subscriber list.
Your Comments are always welcome!