The Tool Box

The Marketers Tool Box

I have created the Marketers Tool Box page with the intention of providing you with tools that you can use to build your online business.

All Marketers need tools to get the job done.  Without the right tools you can not get it done.  There will be both paid and free marketing tools listed here in the tool box and available for your use.


Let’s start with domain names. I choose to keep my domain’s separate from my web hosting provider. If for any reason I choose to move a website to a different hosting company I do not want to have to fight to transfer my domain.

Name Cheap is my domain provider of choice. I do my best to lock in a least a two year price because (as with everything) it will go up when it is time to renew. Name Cheap has a good supply of extensions to choose from.

LifeDomains is another good place to find domains. You can often find your domain name cheaper at this site then you would at Name Cheap.

When you have decided on a domain name check both locations to get the best deal.

Web Hosting Platforms

Name Cheap offers some good web hosting services at reasonable pricing. I try to get two years pricing options as it is cheaper than one year.

Host Gator is an excellent hosting service. They offer a wide variety of plans from the Baby Plan to full fledged large business hosting. They offer a 99% up time guarantee and have an excellent reputation.

Go Daddy is another popular hosting company with a wide variety of plans. They have a good reputation and also sell domain names.

There are many more hosting companies available. But since I have no experience with them I did not mention them here.


Get Response is my autoresponder of choice. They offer a free trial and a good basic membership for $15. At the price you can only get 1000 subscribers, then the price goes up to $25. Most beginning marketers, AKA list builders, just need something they can start with and build on. Get Response offers unlimited opt in forms but only 1 Landing Page (i.e. squeeze page) with the basic membership. This company has excellent customer service 24 hours a day. Any question I need answsered I can get a response thru the chat line within minutes.

Aweber is another very popular autoresponder for internet marketers. They offer a free trial and then a basic membership for $19 with a limit of 500 subscribers. The next upgrade is $29 monthly with 500-2500 subscribers. This platform allows unlimited opt in forms and landing pages. The customer service is also very good.

Send Pulse is another autoresponder service. They offer a free plan that includes 500 subscribers and up to 15,000 emails. The free plan offers email templates, email subscription forms, email scheduling, A/B Testing and 5 events using Automation 360. This is a great beginning plan for anyone who is just beginning to build a list. Upgrades are very reasonable and they have good customer support.

Send Steed by Leads Leap is a totally free autoresponder. You will have to join Leads Leap, but this is also free. Send Steed offers list building, broadcasting and tracking. It is totally free. It is your list.

Your Mailing List Provider is a basic autoresponder and does not have all the bells and whistles that the higher paid versions offer. You are able to create newsletters and simple forms. They offer a free trial where you can upload some contacts and sent out an email to 25 people (1 person on your list and you can email 25 times, etc.) The upgrades from Free to Pro Plus are very reasonable and offer a great starter place if you don’t have a big budget.

Lead Magnets – Giveaways

Your Viral List is one of the Your Viral Network Websites. A free member may join and choose one lead magnet to build your lists with. The lead magnets are ebooks based on the internet marketing and make money online niches. The lead magnets and opt in pages are hosted for you at Your Viral List. Premium members are allowed two lead magnets per month. The subscribers that you receive will be listed in the members area and you can copy them into your autoresponder of choice. Your Viral List integrates with both Aweber and Get Response. If you are using those autoresponders your new subscribers will be added to your Your Viral List member area and to your autoresponder.

Sunday Freebie offers ONE free Lead Magnets with squeeze pages to all free members every week. There is a Pro Upgrade that is low cost and provides you with unlimited Lead Magnets in all niches. These Lead Magnets would have to be downloaded and hosted by you.