Free Traffic vs Paid Traffic. That is the Question!

The question we are responding to today is the benefits and drawbacks of Free Traffic vs Paid Traffic.

Free traffic is mainly created through social media or search engine optimization. SEO is creating organic traffic through enhancing your blog site, content or website for the search engines results page. This will provide answers to their customers searches or concerns.

Free traffic can likewise be produced through social networks by connecting your website to social network platforms and constructing excellent profiles. Individuals communicating and checking you out through these profiles can then visit your website for more information or make real purchases. Free traffic can be created through posts and video marketing, to name a few techniques.

There are a couple of other concerns you should ask prior to looking for traffic sources, either Free or Paid. Are you looking to be an Affiliate Marketer. Do you own a website or blog? Do you know what your niche market is? What are you going to promote or offer? Let’s utilize the Make Money Online or Work From Home niche as an example. This specific niche is quite broad however we need to begin someplace, yes?

Knowing the answer to these questions will help you with the decision making process and determining what type of free traffic you will use.

It is not my objective in this post to offer comprehensive details on each traffic resource. This post is strictly to explain the advantages and disadvantages of using both totally free and paid traffic. Here are some free traffic resources to be considered:

  • Safelists or Viral Mailers
  • Traffic Exchanges
  • Text Ads on Free Advertising Networks
  • Banner Ads on Free Advertising Networks
  • Social network
  • Seo (SEO)
  • Online forums
  • Google Alerts
  • Press Releases
  • Ezine Articles
  • Backlinking (can be both free and paid)
  • Email Marketing

Once again, our concern is Free Traffic or Paid Traffic

The question! Free Traffic vs Paid Traffic. Paid traffic includes paying to actually have traffic diverted to your website. Pay Per Click (PPC) is a technique where you just spend for each click on the advertisements that ultimately produce traffic to your website by rerouting the visitors. Google Adwords is an example of paid traffic.

If you would like more information about Pay Per Click traffic you can check out the following articles.

Paid to Click

Why Should You Use Pay Per Click Internet Advertising

Some social media platforms like Facebook, Instagram, Pinterest, Twitter and YouTube also allow placement of paid ads on their site at a fee. In fact, Facebook allows advertisers to place highly targeted ads based on the demographics of your potential clients and users that match the ad criteria. YouTube is also a great platform for generating paid traffic.

For more information about using Facebook and Facebook Groups as part of your advertising portfolio click below.

Facebook Groups vs Facebook Pages

There are lots of other methods of creating paid traffic. Here are a couple of examples:

  • Solo Ads
  • Text Ads
  • Banner Ads
  • Google Adwords
  • Google Adsense
  • Facebook Ads and Groups
  • YouTube Video Ads
  • Bing Ads (Microsoft Ads)
  • Banner Ads
  • Pay Per Click Networks
  • Cost Per Action Networks
  • Instagram Ads
  • Pinterest Ads
  • Twitter Ads

The Pros and Cons of Free Traffic

Individuals hold the understanding that free traffic is the best because it costs absolutely nothing, this is not the truth. Free traffic costs time.


It is totally free. This indicates that you do not have to invest any cash to have individuals visiting your website. All you require is an excellent method that might consist of great content or incorporation of great SEO methods on your website.

It is less demanding. Free traffic campaigns are not as demanding as paid traffic campaigns and can therefore be left for a couple of days even as you continue to enjoy good traffic flow.

Traffic flow can continue long after you have stopped the campaign. For instance, when you do a good SEO campaign and get your site at the top of search engine results, you can be assured of having traffic long after you have stopped the campaign. This is simply because of its ranking.


Free traffic can be time consuming if not well managed. Due to the fact that methods like SEO content generation needs a lot of effort. Handling a great deal of safelists and viral mailers can end up being a significant interruption. It can also create a distraction and cause a lack of focus by just trying to maintain your safelists and viral mailers.

Success is not ensured. Often your efforts might not produce the desired results.

The Pros and Cons of Paid Traffic


You get traffic fast. With paid traffic, it does not take long before you start seeing the results. Thus, you can end up spending very little or even test the campaign before you commit more money.

It is easier to reach your target market. This is one of the selling points of paid traffic as you reach your targeted market effortlessly through specific keywords.

Paid Traffic is the best route. Unlike SEO (Search Engine Optimization) or other free traffic sources, paid traffic is controllable, predictable, consistent and scalable.


It can be costly. In some instances, you may end up spending a tidy sum of money before you actually make money. That is, while you may get traffic, the conversion rate may be low.

You may have to wait. This means you may have to wait for payouts before running more traffic.

Which Way, Free Traffic vs Paid Traffic? That is the Question?

Create a Traffic Jam

Understanding the difference between free and paid traffic in addition to the benefits and downsides of both, you might be questioning which one is best for your site or service. Prior to making that choice, it is very important to understand that neither one is better than the other due to the fact that each of them has the ability of providing wanted results.

Then how do you choose what is best for you?

Your option can be directed by one significant element, which is your budget plan. You will do well to stick to free traffic if your budget plan will not enable you to invest in advertising. Even then, make sure that you utilize excellent methods for much better results.

On the other hand, if you have some cash to invest and require immediate traffic, then proceed and get paid traffic.  If you desire to have a recommendation about web directory sites that can assist you to get more traffic, you can go to Ldmstudio Directory or Blogs Directory.

Both paid and free traffic are acceptable methods of drawing visitors to your online store or website. You just need to figure out which one will work best for you and go all out. Or for that matter, why not use both methods.

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