You’ve taken the time to create a spectacular product or you have a great business opportunity that you know your students and customers will benefit from. You’ve done all the research and know it’s something that people want and need. You’re ready to start teaching and promoting. Problem is, you don’t have a lot of traffic to your site yet. There have got to be ways to get traffic to your business opportunities.
Without traffic, you don’t have students, customers or sales. You want to make people aware of your business opportunity and you don’t want just any traffic. You want to attract a stream of relevant traffic filled with people who will likely be interested in your training or business opportunity.
It’s important to have a constant flow of traffic to your opportunity since only a small portion of those visiting will convert to students or customers. To get that traffic you can and should use the basic proven traffic generating strategies that work for any type of online content. But sometimes you have to think outside the box to increase traffic.
Two Types of Traffic
Also, remember there are two main types of traffic: paid traffic and free traffic. Paid traffic comes from you spending money to advertise to get yourself in front of relevant people. You are using other people’s existing audiences, saving yourself a lot of time and effort. Some examples are Google Ads and Facebook Ads.
Free traffic can be generated in many different ways. Free traffic is often better quality traffic. This is a bit more hands-on and takes time. Some common ways are Social media or SEO.
Here are my top 10 choices of ways to get traffic to your business opportunities.
1. Social Media
Social media is by far one of the most popular ways to get traffic. But it can also be a huge time stealer if you don’t take control of it. You want to be sharing content and answer questions but not spending endless hours doing it.
To get more exposure, which in turn builds your traffic, you need to be visible and active on many of the social media platforms. It’s important to do more than just create a profile. You need to post content that encourages engagement on a daily basis. Try to get more followers and respond directly to your audience.
You can post links to your opportunity to get your followers to check out what you have to offer. Check out “How to Get Instant Web Traffic Using Social Media”.
Facebook groups and pages are a good way to build relationships with an audience and get traffic to your product or business opportunity. Just be aware that Facebook makes it difficult to reach your entire audience when you post.
Instagram works great for getting traffic if your topic is very visual. You can post photos of your latest projects as inspiration. People will see the work, want to do the project themselves and sign up to learn more about your product or opportunity. Instagram focuses on lifestyles associated with traveling, weight loss and inspiration topics, so if your course helps these in some way, Instagram can be a good source of traffic.
Twitter is best for sending out quick blurbs about your topic. You will get some traffic from Twitter, just be aware your posts quickly get lost in the shuffle.
YouTube is still one of the best places to share videos. Creating videos is a great way to show off your course whether it’s a visual course like photography or an audio one like teaching people to sing. YouTube is great for abstract topics as well such as meditation.
Quora is a question and answer platform. Spend an hour or so each week answering questions related to your niche. Provide a call to action to visit your landing page to check out your online course to learn more.
LinkedIn is a great place to get traffic especially if your topic is meant for professionals. Posting articles and updates on LinkedIn about your topic and commenting on other people’s posts will provide you with a lot of traffic. You can have a call to action directly to course on your profile page. You build connections of others who are in similar niches. If your topic is about being an effective manager or writing resumes, LinkedIn is a good place to find traffic.
Pinterest is an excellent place for visuals. It is often associated with topics like home decorating, parenting, cooking, or crafting. If your product or business opportunity relates to any of these topics Pinterest is a great source for driving traffic.
Create eye catching images or pins that are linked to your course for Pinterest users to click through to learn more about your product or opportunity. This activity all by itself will provide many ways to get traffic to your business opportunities.
6. Email Marketing
Email marketing should be a part of your marketing plan. You should already have started your email list. You’ve been sharing content related to your product or business opportunity topic. You can encourage them to share your content with their friends and family. This can generate new leads to your opportunity.
Another way to drive traffic to your online opportunity through email is to include a link to it in your email signature line. So every time you send an email, your link is exposed.
7. Live Video
Live videos are hot right now. Grab your share of the traffic by doing a Facebook or YouTube live video. Encourage your followers to share the videos to get more traffic. Be sure to include a link to your opportunity.
8. Guest Posting
To use guest blogging to drive traffic you’ll find blogs related to your topic. You’ll want to find sites that get a lot of traffic. Reach out to see if they will accept a guest post from you. Then if they do, create a great post that is helpful to both their audience and your topic. In your bio, include a link to your course for them to get more information.
Use webinars to market unique content about your topic. Come up with a twist for your topic and hold a webinar. Provide a link back to your course. Then reuse the webinar to continue to get fresh traffic.
10. Mini Course
Create a free mini course to drive traffic to your paid opportunity. A mini course gives potential students a taste of what you teach when they join your training. Take a small amount of information from your main opportunity and offer it free in exchange for their email address. At the end of the mini course, promote your main product or opportunity offering.
These are just some of the many ways to get traffic to your business opportunities. Now it is time for you to create your strategy of the ones you will use. Don’t be afraid to use more than one strategy. In fact, you should. But don’t try all of them at the same time. That can be overwhelming. Sit down and make out a plan for which ones you will use, how long before you will add another one and keep repeating to build