Social media is by far one of the most popular ways to get traffic. But it can also be a huge time stealer if you don’t take control of it. There are many online companies that are using social media to drive traffic.
Social media is not a passive marketing technique. It is something that you will need to continue to work on if you want to grow your business, increase your followers, gain more subscribers, and get more likes.
There is some maintenance required.
Even the companies and people who have the highest number of followers still need to work on making their social media profiles the best that they can be, so they can continue to convert those people into actual sales.
There is some maintenance that you will need to do once you have your accounts up and running. Similar to other types of marketing, you need to make sure that you are keeping up with your social media profiles and that you are making sure that your business is staying relevant within the industry.
Building Your Social Media Networks
Once you’ve mastered your first social media profile, you can consider adding a second one to your portfolio. While you don’t have to use all of the social media platforms, having more will allow you to gain more followers.
The major social media platforms are Facebook, Twitter, Instagram, Pinterest and LinkedIn. You can find more in-depth information and demographics on these platforms plus more from this article. The Importance of Social Media In Business.
By utilizing more than one platform, you can cross-post and get the help that you need to ensure that you are getting the most out of all your profiles. After you’ve created a second profile, you want to be sure to link
the two together.
You need to make sure that you are posting on all your social media profiles on a regular basis. If you are using social media to drive traffic, this is something that you must do. All of the sites will allow you to schedule your content, before or after you are ready to post. If you are using social media to drive traffic, this is something that will let you do it all at once while keeping each post unique in the content that it presents.
You need to ensure that everything that you post on your social media profiles is relevant to your business and industry and always make sure that you are posting high-quality content.
Try different methods
Different sites work best for different businesses, and even different industries. Not every method will work and may not be the best way for you to get more followers. Don’t become discouraged if one site doesn’t work. Always try the other types of social media until you find the right one that works for your business.
Include your website
In the same way that you cross post to your different social media accounts, you should also be cross-posting to your website from your social media accounts. You always want to make sure that you have the link to your site on all your social media profiles so that people can easily find you.
This is extremely important if you want to convert your followers into buyers. You also want to make sure that you have your social media accounts listed on your website. The more people you have following you, even if they’ve already been to your site, the broader your reach, which will lead to even more followers.
Master Marketing Automation
If you’re looking to automate your social media, consider looking into online social media management platforms.
Buffer is a great place to start. They have a free level that will let you have three (3) social media accounts, 10 scheduled posts and one user. The Pro plan costs $15 a month and allows you 8 social accounts, 100 scheduled posts and 1 user.
Buffer posts to Twitter, Facebook, LinkedIn, Pinterest, and Instagram, and let’s you schedule posts to drip to your social media throughout the day to help you get the most possible attention. It also has other great features, such as analytics, link shortening and tracking, and a tool that will help you determine the optimal timing for your posts to get the most attention.
Hootsuite is very similar to Buffer. It offers scheduling, content curation, analytics, monitoring, team management and security. Their main platforms seem to be Twitter, Facebook, LinkedIn, Pinterest, and Instagram.
HootSuite has a limited free plan that offers 3 social profiles and 30 scheduled messages. Their next plan is called Professional and is $29 a month with 10 social profiles, unlimited scheduling and one user. They do offer a free 30 day trial.
There are other Social Media Managers available online. You can do a Google search to get more information about them. From my own experience and research the other platforms offer good services but are very costly.
Don’t Give Up
If you feel that one of the social media sites isn’t working well for you, don’t be so quick to give up on it. Give it some time and make sure that your profile is correctly optimized. If the problem isn’t resolved after a few months, then you can try another platform.