Perfect for Digital Marketing
No matter what type of business you’re running, it’s crucial that you have a strong presence on Twitter. Real quick, let’s address the statement “Why Twitter is Perfect for Digital Marketing.
- Twitter is an incredibly important and powerful social media network. It is one of the largest on the net with approximately 316 million monthly active users. There are about a billion registered users.
- Like Facebook, Twitter has grown to become a household name and needs no introduction. It has become a part of our everyday lives. Like other social media Twitter is featured in movies and TV shows as a prominent plot point. Twitters marketing potential is gigantic.
Digital (i.e. Internet) Marketers have a whole new playing field with Twitter. In this day and age of smart phones and text messaging, Twitter is perfect for digital marketing. In my last post, I talked about some ways that you as an internet or digital marketer could use Twitter. Twitter can be used to brand yourself and develop your list of subscribers and followers.
Let’s take a moment to examine what it is about Twitter that’s so perfect for helping you get the word out. At the same time, we’ll be looking at what it is about Twitter that has helped it to get to the point where it is. We will start looking at all the strategies and hacks you can use to get ahead on Twitter.
Low Time Investment
The key idea behind Twitter is that it limits the number of characters you can post or ‘Tweet’ (to 140 to be precise). What’s interesting about this concept is that on the face of it, it sounds like a limiting factor. Twitter has restricted its users and made that a ‘feature’.
Stroke of Genius # 1
This is a stroke of genius in an age where we’re constantly pushed for time and inundated with things to do. And from a marketing standpoint it’s amazing because it takes literally a few seconds to send out a Tweet, versus uploading a blog post. That Tweet has the potential to be seen by thousands, if not millions of people but it took you only seconds to write.
That’s a huge payoff for a very small amount of work, which makes it massively scalable, even for a tiny company.
Think about it. Facebook has messenger, smart phones have text messaging so Twitter has Tweets. Twitter is perfect for digital marketing especially because of the restriction of characters that can be used.
At the same time, the short amount of characters means that people will read the entire Tweet. They won’t get bored and it means that you can convey a large amount of information in a very short time frame. Tweets force you to be witty and to really make sure every word count. This means a dense amount of information in a short space – great for someone in a rush.
Stroke of Genius # 2
Another stroke of genius is the hashtag. With a hashtag, you can convey the subject matter of your Tweet in another convenient way. A post about a beautiful sunset then could end with ‘#beauty’ or ‘#sunset’. Better yet, you can use the hashtag to discuss something that is currently being discussed a lot or that is very contemporary. For instance, if you see something in the news, you can comment on that news using the right hashtag. People who are interested in that subject can then search for the keyword and see all the posts on it. It is a great way for people to find what you’ve been sharing! You can also tag other users in your comment with the ‘@’ symbol, which is a great way to get their attention or to discuss something they have said or done.
Finally, Retweets mean that anyone who enjoys your content can share it with their followers.
Like the best social media sites, this allows Twitter to take full advantage of the viral potential of any social network. In theory, a very well-thought out Tweet can be Retweeted multiple times, allowing it to spread exponentially through networks of users. If you share a Tweet with 2,000 people and 200 of those re-share, and 50 of each of their users reshare… you’re starting to reach a gigantic audience.
On top of the core features of Twitter, the platform has also grown to present many more opportunities. Digital marketers can benefit and make use of them. There are tons of apps, widgets and other platforms that make it very easy to enjoy Twitter in a convenient and bite sized format. Mobile users can even receive Tweets from users they’re following as notifications, giving you much more direct access to your audience. Likewise, embedding Twitter into the sidebar on your website can also aid growth considerably, as can using one of the countless tools that allows you to automate the publishing of Twitter content. And that’s before we’ve even mentioned the formalized advertising platform…
We’ll look at how to use all these features and much more in Twitter Marketing Excellence. For now, the point to keep in mind is simply that Twitter has grown beyond its origins and is now an incredibly flexible tool. In fact, it is perhaps the most flexible social network, thanks to its minimalistic nature.
Here is to your success in 2020.
PS There are some things you should be aware of. Don’t make some of these mistakes.
PSS Grab my ebook Twitter Marketing Excellence, it is free!